Surf Summit Photo Gallery
The green, green desert of the East Cape, thanks to Hurricane Jimena -- a storm that left 35,000 people homeless further up the peninsula.
It never really got big during the trip, but there was enough size to keep it interesting.
Joshua Hunter and Rob Campbell of TransWorld Business.
Filmmaker Ira Opper talks story with Bobbie Abdulfattah of Jack's and John Gothard of Sanuk.
Surfrider Executive Director Jim Moriarty with SIMA executive Director Sean Smith, talking all executive director like.
Jim Moriarty and Monster's Vipe Desai.
Billabong's Jeff Booth with Element's Mark Tinkess, post surf snack.
The brain trust: Bobbie and Ronnie Abdulfattah of Jack's with D. Nachnani of Coastal Edge.
SIMA's Jennifer Kelly, Many Johnson, and Shannon Park.
Duke Edukas of Surfside Sports with D.
Sean Smith with Ambsn'sDylan and Dustin Odbert -- rocking the Dick Baker T-shirts that Electric thoughtfully supplied to the crowd. Good stuff!
Josh Hunter (in the penalty box for closing his eyes) with the one and only Michael Tomson and Tony G from Ocean Hut.
Sanuk domos John Vance and Jeff Kelley.
Head-on survivors Tony G and Jeff Kelley. A scary story for the permanent Surf Summit archives.
Sunny Nassim of Jacobson, Russell, Saltz, Fingerman LLP and Javier Guerrero of Surf Aid International.
Surf Expo's Sean O'Brien (for once not behind the camera) with Sunny Nassim.
Keynote Speaker Steve Murray, president of of VF's Action Sport Coalition America.
Van's Marketing VP and SIMA President Doug Palladini welcomes the crowd.
Volcom Founder and CEO Richard Woolcott breaks it down during a Q&A session with Peter Townend.
PT holds up a photo of Woolcott in the hospital after he broke his neck, an accident that sent him veering away from a life on tour as a pro surfer and toward the genesis of one of the most successful action sports companies ever.
Look for video highlights of Wooly's speech on surfexpo.com tomorrow.
Andrew Zolli, new generation futurist and curator of Pop!Tech, explains upcoming shifts in demographic patterns and their ramifications for the surf industry.
Retail panelists Duke Edukas of Surfside Sports, Milo Meyers of Hanger 94, and D. Nachnani of Coastal Edge. Good stuff.
Duke, laying it out.
"See first you grab them like this and then you squeeze..." Not really. Duke.
Finalist in the "Coolest Chick Ever" category: April Vaughn of Whalebone Surf Shop.
Stacie Perry of PacSun goes native.
PT (in pink shorts naturally) with Nixon's Chad Dinenna.
The little peak in front of the Crowne Plaza saw more action during Surf Summit XII than it did all year. Jesse Faen and Pat O'Connell were ruling it, naturally.
The one and only "PAUL HARVEY!" with PJ Elbing.
Everyone loves Vipe.
Finalists in the "Cute Industry Couple" competition: Kim and Vipe Desai.
The retail firing line on retail appreciation night. Ole!
Tiffany, putting that new camera to good use.
Wooly and Bobbie are muchachos.
Lost Founder Matt Biolos with La Jolla CEO Toby Bost.
Surf Expo's Roy Turner turns up the saturation.
Vans' Jeff Moore with D.
Whalebone's Jim Vaughn makes a moving tribute to the late Greg Bennett, because that's just what true friends do.
Jim Vaughn = Hero Status.
Friday Morning at the Crowne Plaza.
Intelligence Group President Jane Buckingham knows X, Y, and Z. Heck, she even knows what "book" means.
Doug Palladini, back up on the mic for the SIMA State of The Union report and also to introduce the trade show reports, which everyone agrees was the absolute highlight of the weekend. Uh, check please!
Guy Kawasaki! Back with an hour of indepth tips on the Twitter phenonenom. The real highlight of the summit.
Pat O'Connell tries his photography skills.
Pre Image Awards cocktails. Oh, what the night had in store.
"The Pass" on the East Cape Road -- more sketchy than it looks.
The desert in bloom.
Make sure you're not next on the menu.
East Cape vista.
A set wave at Shipwrecks on Monday Morning. Yep, you reeeaallyy missed it.
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